Experiential
Premium Quality
Timeless
Blacktail
Luxury Tea Brand · Print
Blacktail is a luxury tea brand based in Amsterdam, created for high-end hotels and refined tea rooms rather than mass retail.
Blacktail repositions tea as a sensory, experiential ritual, moving away from traditional, old-world associations toward something contemporary, indulgent, and culturally driven. The visual language draws on a dark atmospheric tone, combining minimal compositions with a sense of mystery and subtle intensity.
developed while working at Koniak Studio. All rights, images and ownership remain with the studio.
Brief
Reimagine tea as a contemporary, experience-driven product, shifting it away from its traditional image toward a more refined and culturally relevant space.
Role
Led the design team, defined the brand strategy and visual identity, and designed the brand mark and logotype.
Outcome
A distinct brand world that reframes tea as a modern ritual, expressed through a dark, minimal, and atmospheric visual language.
Blacktail
Luxury Tea Brand · Print
Blacktail is a luxury tea brand based in Amsterdam, created for high-end hotels and refined tea rooms rather than mass retail.
Blacktail repositions tea as a sensory, experiential ritual, moving away from traditional, old-world associations toward something contemporary, indulgent, and culturally driven. The visual language draws on a dark atmospheric tone, combining minimal compositions with a sense of mystery and subtle intensity.
developed while working at Koniak Studio. All rights, images and ownership remain with the studio.
Brief
Reimagine tea as a contemporary, experience-driven product, shifting it away from its traditional image toward a more refined and culturally relevant space.
Role
Led the design team, defined the brand strategy and visual identity, and designed the brand mark and logotype.
Outcome
A distinct brand world that reframes tea as a modern ritual, expressed through a dark, minimal, and atmospheric visual language.
Experiential
Premium Quality
Timeless
Blacktail
Luxury Tea Brand · Print
Blacktail is a luxury tea brand based in Amsterdam, created for high-end hotels and refined tea rooms rather than mass retail.
Blacktail repositions tea as a sensory, experiential ritual, moving away from traditional, old-world associations toward something contemporary, indulgent, and culturally driven. The visual language draws on a dark atmospheric tone, combining minimal compositions with a sense of mystery and subtle intensity.
developed while working at Koniak Studio. All rights, images and ownership remain with the studio.
Brief
Reimagine tea as a contemporary, experience-driven product, shifting it away from its traditional image toward a more refined and culturally relevant space.
Role
Led the design team, defined the brand strategy and visual identity, and designed the brand mark and logotype.
Outcome
A distinct brand world that reframes tea as a modern ritual, expressed through a dark, minimal, and atmospheric visual language.
Experiential
Premium Quality
Timeless